Free Republic

Cadillac is testing the limits of its brand allure and pricing power with the 2024 Celestiq – a large, bespoke electric car that will start at more than $300,000. The vehicle – unveiled Monday night – launches the General Motors brand into the ultra-luxury segment against the likes of Bentley and Rolls-Royce. It’s something no American brand has successfully done in modern times. Executives say the vehicle is more about creating a “halo car” that helps burnish Cadillac’s image, rather than fueling overall sales or profits. But, if successful, it could create a new two-unit business model for the company:...

General Motors announced that its new $300,000 Cadillac Celestiq, an electric vehicle, will get just 300 miles of range per charge — or about one mile for every thousand dollars spent. As part of General Motors’s goal to sell only electric vehicles (EVs) by 2035, the car company’s new Cadillac Celestiq — starting at $300,000, before delivery fees and options — will be hand-built to customer preferences, according to a report by Business Insider. Production of the Cadillac EV is set to begin in December 2023.

General Motors (GM) on Friday revealed the Cadillac Celestiq, an electric car that will reportedly cost approximately $300,000. [cut] The Celestiq will be built at the company’s Technical Center in Warren, Michigan, according to the CNN report. “The Celestiq features technology already available on other Cadillac models, like Super Cruise, GM’s hands-free highway driving system. It also has a 55-inch diagonal display screen and a glass roof that can darken to different shades in each of four different zones,” the outlet said. [cut] In June, the Biden administration’s push to have more citizens driving electric vehicles (EV) encountered a dilemma...