Some years ago, back when this here Internet thing that the kids are crazy over was brand new, I remember reading a piece about Amazon.com. And some fellow was wondering whether he should invest in Amazon.com. "No," said the big financial journalist, "you should be amazon.com." From the murky slough of my memory, this thought swam up to the surface for the first time in years. The other day my new book was published — as you may recall, if only because it was the cover story in Maclean's a couple of weeks back. Don't worry; lest you think this...