Free Republic

Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said. Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights. Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.

Bud Light sales suffered a major decline over the July 4th holiday weekend as the boycott against the brand continues, industry data shows. Bud Light sales plunged by 23.6% in the one week period ending July 8th compared to 2022 levels, according to Nielsen IQ dollar sales data provided to the Daily Caller by Bump Williams Consulting. In the four week period ending July 8th, Bud Light sales dropped by 27.1% as the consumer boycott against Bud Light continues. Budweiser, another Anheuser-Busch brand, saw a 6.6% drop in sales in the week ending July 8th and a 10.7% drop in...

Transgender influencer Dylan Mulvaney, in a video posted to TikTok Thursday, addressed the ongoing anti-trans controversy over her partnership with Bud Light, accusing the company of not supporting her or even reaching out after the conservative backlash. “For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said in her TikTok video. “And the hate doesn’t end with me.” Bud Light, which is owned by Anheuser-Busch, partnered...

Bud Light is serving as an official sponsor of the Toronto Pride parade, where video footage shows naked men standing around and riding bicycles in clear view of children attending the event. The footage, captured by Beth Baisch of the Post Millennial, shows dozens of attendees riding past a large cheering crowd. The fully naked bikers, some covered in paint or tattoos, wave back at the crowd. One naked man high-fives an onlooker while another peddles a recumbent bike with a gold blow-up swan adorned around his neck. A second video shows a group of naked men with hats standing...

Bud Light and its parent company Anheuser-Busch are sponsoring at least three different upcoming Pride events despite backlash over the partnership with Dylan Mulvaney, a social media influencer who identifies as transgender. Bud Light is listed as a sponsor on the Cincinnati Pride Parade website. Planned Parenthood and the Cincinnati Children’s Hospital, which medically transitions minors, are both also listed. Meanwhile, in St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is listed as the presenting sponsor of the St. Louis Pride Parade. A sponsorship packet explains that there are only four “presenting sponsor” slots available. The “Rainbow” sponsorship tier,...

Bud Light sales show no signs of recovery as the Dylan Mulvaney controversy continues to bite, and now parent Anheuser-Busch Inbev ABI +0.02% may be unleashing a beer price war that could depress profits industrywide this summer. Bud Light sales volumes were down 28.4% in the week ended May 13, worse than the 27.7% decline in the previous week, according to Beer Business Daily, which uses NIQ scan data. Other Anheuser-Busch (ticker: BUD) brands are hurting, with Budweiser Red volumes down 14.9% in the latest week and Michelob Ultra, the company’s strongest U.S. brand, down 6.8%. Rivals continue to benefit,...

ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass. In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month. “This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.” Mulvaney,...

so Kid Rock shot up a few cases of Butt-lite over this transfag bullshit and i heard it reported on WMAL News today that he shot them with a rifle, a rifle... when for the first time in L$M history, and not being wrong, she could have finally of said, and with full confidence that, he shot them with a MACHINE GUN!!! he gave them a magdump with a legally owned, your favorite and mine, German HK-MP5. a fully automatic-submachine gun...