Free Republic

Dana White, the CEO of the Ultimate Fighting Championship (UFC), continues to vigorously defend Bud Light amid the ongoing boycott from conservatives, as some leaders of the boycott, like Kid Rock, are also caving. The boycott initially began in April after Anheuser-Busch, which produces Bud Light, sponsored transgender activist Dylan Mulvaney as part of its efforts to attract sales from a younger audience. The backlash from conservatives was swift, resulting in a steep decline in sales. Prominent figures from Kid Rock to country star Travis Tritt publicly showcased their displeasure with the brand. In the wake of the controversy, however,...

Warning: If you work for any major woke corporation, you’d better sit down for this. What all the corporations fear is the Bud Light boycott works. Suppose rational people decide they don’t want someone mocking women as the spokesperson of the product they use. Then, all dozen or so companies that already have deals with Mulvaney are at risk. And not just them, any company that foists woke garbage on its customers suddenly might face the music or simply face customers who go to less-woke competitors. That’s why Bud Light doesn’t want anyone to remember. It can’t risk it.