t the height of the COVID-19 pandemic, the City of Philadelphia started #MaskUpPHL, encouraging Philadelphians to wear masks to protect themselves and others from COVID-19. The Philadelphia City Council’s COVID-19 Community Advertising Plan laid the groundwork for a $400,000 communications campaign entailing radio public service announcements, video messaging from Council members, billboard advertising and newspaper advertisements. It was wonderful. Our city government was making strides to take care of its people, letting us know the protective benefits of mask-wearing. What none of us anticipated, however, was the rise in popularity of so-called “Pooh Shiesty” masks, known to non-Gen Z’ers as...
