Black Friday spending surged this year to new highs, fueled by record-breaking online spending that reached $11.8 billion on Black Friday alone, according to market data. Online sales made on Black Friday made up about 10% of total sales for the month of November, more than $111 billion dollars, according to Adobe Analytics’s report on holiday shopping trends. This represents a 9.1% increase in online sales compared to last year. Adobe tracks over 1 trillion U.S. retail site visits.