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  • Advil Launches “Pain Equity Project” To Tackle Racism In Pain Management

    03/18/2024 2:51:18 PM PDT · by yesthatjallen · 26 replies
    The Publica ^ | 03 16 2024 | Natasha Biase
    A resurfaced ad for a prominent painkiller brand has sparked outrage for calling out racial bias in healthcare. The Advil Pain Equity Project dropped last year to shed light on “pain inequity” and how it impacts Black communities. The YouTube series, titled Believe My Pain, was produced in partnership with The Morehouse School of Medicine based in Atlanta, and the non-profit BLKHLTH, dedicated to “creating a space for critical conversations about racism, health, and new ways forward,” and consists of several videos of visible minorities recounting their experiences with medical professionals. One video introducing the campaign begins with a Black...