Free Republic

A KEY conservative American lobby group is set to unleash a campaign of protest against Australian tourism's "where the bloody hell are you?" TV advertisement. The controversial commercial made its US debut tonight in front of 20 million American TV viewers and one influential group was not amused. The American Family Association (AFA), which has more than two million members and leads campaigns against abortion and gay rights, was upset with the bikini-clad model Lara Bingle's use of "bloody" and "hell" in the ad's tagline. AFA members are expected to bombard Tourism Australia with thousands of emails and phone calls...

FIRST it was "bloody", then it was "hell" and now it's "beer" itself that's tripping up an Australian tourism advertising campaign. The recently launched and now controversial advertisement which concludes with the tagline "where the bloody hell are you?" has now run foul of the Canadian regulator. But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer". Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line. "We now have the Canadian authorities not wanting us to use the opening segment of...

Tourism Australia says its controversial advertising campaign will be run in Canada later this month, despite some concerns with the word "hell". The Canadian Broadcasting Corporation (CBC) has recommended the "Where the bloody hell are you?" ad not be broadcast during family programs. Tourism Australia managing director Scott Morrison says it is a reasonable request and minor issues like this are expected to arise as the ad is introduced around the world. "We continue to work with the regulators everywhere to make sure we can run the campaign," he said. "Tourism Australia will be launching the campaign to the China...