Beer offer adds to bloody ad ban (Stupid Canadians ALERT!!!)

Herald Sun ^ | 22 March 2006

[Aussie Dasher]

FIRST it was "bloody", then it was "hell" and now it's "beer" itself that's tripping up an Australian tourism advertising campaign.

The recently launched and now controversial advertisement which concludes with the tagline "where the bloody hell are you?" has now run foul of the Canadian regulator.

But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer".

Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line.

"We now have the Canadian authorities not wanting us to use the opening segment of `I've bought you a beer'," Ms Bailey said in Melbourne.

"The Canadian regulator says that this implies consumption of unbranded alcohol.

"I have to say that I find this quite astonishing."

Ms Bailey clarified that it was not beer consumption itself that was causing the problem for the Canadians but the fact the beer was unbranded.

"That's some sort of quirky Canadian regulation," she said.

Ms Bailey said the regulator was not troubled by the ad's closing tagline which they found "warm and friendly and inviting".

Even so, the Canadian regulator would not allow the ad to be shown during a children's Easter program because of the final line.

However, the ad had never been scheduled to be shown then anyway, Ms Bailey said.

Ms Bailey said it was likely the opening sequence would be replaced with different but equally warm and friendly footage – not involving references to unbranded beer – to get around the problem.

Earlier today, Canadian Broadcasting Corp spokeswoman Ruth Soles told ABC Radio her network had imposed its own restrictions on the advertisement.

Ms Soles said the word "hell" might offend viewers who tune in to a particular family viewing timeslot.

Last week, Britain's advertising regulator objected to the word "bloody".

But they relented after Ms Bailey flew to the UK and lobbed on their doorstep to argue the case.

Ms Bailey said she had been told in London the controversy had itself generated "millions of pounds" worth of free publicity.

"As far as this particular Canadian regulator is concerned, I'd love him to come out here and I'll buy him a beer and say thank-you," she said.

Ms Bailey declined to say what sort of beer she would offer the Canadians.

The advertising campaign is due to be aired in Canada within the next month.

[Aussie Dasher]

If the Canadians are trying to prove to the rest of the world that they're complete morons, they can now stop. POINT MADE!

Bloody idiots!

[SevenofNine]

OMG that funny Hey Canadian you are bunch of hosers eh

[quantim]

Beer offer adds to bloody ad ban (Stupid Canadians ALERT!!!)

This may interest you.

[America's Resolve]

Beer is a four letter word!

[quantim]

[Aussie Dasher]

But it's my FAVOURITE four letter word! LOL!

[America's Resolve]

Laugh. Fancy meeting you here!

Yeah, as four letter words go, its pretty nice.

[Slings and Arrows]

---

[SevenofNine]

ROFL you got it LOL!

OH man is that Molson beer or just plan Canadian gentric beer

[Michael.SF.]

Hey Canadian you are bunch of hosers eh

You can say that again!

Hosers!!

[SevenofNine]

What happen to Canadians we all know they don't have miltary what Mounted police that miltary also Terrance and Phillip and greatest band in the world RUSH that is

What beer that only thing they famous for and Pam Anderson and Capt Kirk they are so stupid demand Aussie cancel this

[Ultra Sonic 007]

A snicker ping. :P

[Michael.SF.]

What are you drinking tonight?

[me-here]

"As far as this particular Canadian regulator is concerned, I'd love him to come out here and I'll buy him a beer and say thank-you," she said.

I'm drinking whatever she's buying :)

[Spktyr]

Canadian Beer = Moosepiss

Silly Canadians, everyone knows real beer comes from Ireland.

[freepatriot32]

well it seems Canada has something in common with America only the most severely retarded citizens make it into the bureaucracy's and leave all common sense at home when they punch the clock for work every day

Libertarian ping.To be added or removed from my ping list freepmail me or post a message here

[WestVirginiaRebel]

Canada. It's the country that rides the short bus.

[familyop]

...next thing we know, Canadians will be trying to run advertisements in Australia for a new "F*nny" beer brand.

;-)

[GMMAC]

Some believe the primary differing factor between Australia & Canada to be the former was settled by criminals & the latter by those at least smart enough not to get caught.