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Beer offer adds to bloody ad ban (Stupid Canadians ALERT!!!)
Herald Sun ^
| 22 March 2006
Posted on 03/21/2006 9:36:53 PM PST by Aussie Dasher
FIRST it was "bloody", then it was "hell" and now it's "beer" itself that's tripping up an Australian tourism advertising campaign.
The recently launched and now controversial advertisement which concludes with the tagline "where the bloody hell are you?" has now run foul of the Canadian regulator.
But it's not the tagline that's the trouble this time as much as the opener: "I've bought you a beer".
Tourism Minister Fran Bailey said she had been told by Canadian authorities they could not accept that line.
"We now have the Canadian authorities not wanting us to use the opening segment of `I've bought you a beer'," Ms Bailey said in Melbourne.
"The Canadian regulator says that this implies consumption of unbranded alcohol.
"I have to say that I find this quite astonishing."
Ms Bailey clarified that it was not beer consumption itself that was causing the problem for the Canadians but the fact the beer was unbranded.
"That's some sort of quirky Canadian regulation," she said.
Ms Bailey said the regulator was not troubled by the ad's closing tagline which they found "warm and friendly and inviting".
Even so, the Canadian regulator would not allow the ad to be shown during a children's Easter program because of the final line.
However, the ad had never been scheduled to be shown then anyway, Ms Bailey said.
Ms Bailey said it was likely the opening sequence would be replaced with different but equally warm and friendly footage not involving references to unbranded beer to get around the problem.
Earlier today, Canadian Broadcasting Corp spokeswoman Ruth Soles told ABC Radio her network had imposed its own restrictions on the advertisement.
Ms Soles said the word "hell" might offend viewers who tune in to a particular family viewing timeslot.
Last week, Britain's advertising regulator objected to the word "bloody".
But they relented after Ms Bailey flew to the UK and lobbed on their doorstep to argue the case.
Ms Bailey said she had been told in London the controversy had itself generated "millions of pounds" worth of free publicity.
"As far as this particular Canadian regulator is concerned, I'd love him to come out here and I'll buy him a beer and say thank-you," she said.
Ms Bailey declined to say what sort of beer she would offer the Canadians.
The advertising campaign is due to be aired in Canada within the next month.
TOPICS: Australia/New Zealand; Business/Economy; Canada; Culture/Society; Extended News; Foreign Affairs; Government; News/Current Events
KEYWORDS: aussietourism; australia; beer; bloodyhell; bloodysod; buggeroff; canada; snootyaussies; stupidcanadians
Navigation: use the links below to view more comments.
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If the Canadians are trying to prove to the rest of the world that they're complete morons, they can now stop. POINT MADE!
Bloody idiots!
To: Aussie Dasher; tomkow6; All
OMG that funny Hey Canadian you are bunch of hosers eh
2
posted on
03/21/2006 9:42:42 PM PST
by
SevenofNine
(I'd rather hunt with Dick Cheney than ride with Ted Kennedy)
To: knews_hound
Beer offer adds to bloody ad ban (Stupid Canadians ALERT!!!) This may interest you.
3
posted on
03/21/2006 9:50:00 PM PST
by
quantim
(A gullible public is the best friend of a weak politician.)
To: Aussie Dasher
Beer is a four letter word!
4
posted on
03/21/2006 9:51:17 PM PST
by
America's Resolve
(I've become a 'single issue voter' for 06 and 08. My issue is illegal immigration!)
To: SevenofNine
5
posted on
03/21/2006 9:53:00 PM PST
by
quantim
(A gullible public is the best friend of a weak politician.)
To: America's Resolve
But it's my FAVOURITE four letter word! LOL!
6
posted on
03/21/2006 9:53:27 PM PST
by
Aussie Dasher
(The Great Ronald Reagan & John Paul II - Heaven's Dream Team!)
To: Aussie Dasher
Laugh. Fancy meeting you here!
Yeah, as four letter words go, its pretty nice.
7
posted on
03/21/2006 9:58:30 PM PST
by
America's Resolve
(I've become a 'single issue voter' for 06 and 08. My issue is illegal immigration!)
To: Aussie Dasher; MeekOneGOP; Conspiracy Guy; DocRock; King Prout; SandyInSeattle; Darksheare; ...
8
posted on
03/21/2006 9:58:52 PM PST
by
Slings and Arrows
("Facts are a Zionist plot!" --MarkL)
To: quantim; All
ROFL you got it LOL!
OH man is that Molson beer or just plan Canadian gentric beer
9
posted on
03/21/2006 10:12:43 PM PST
by
SevenofNine
(I'd rather hunt with Dick Cheney than ride with Ted Kennedy)
To: SevenofNine
Hey Canadian you are bunch of hosers eh You can say that again!
Hosers!!
10
posted on
03/21/2006 10:13:56 PM PST
by
Michael.SF.
(Well, Kerry did win the exit polls.)
To: Michael.SF.; All
What happen to Canadians we all know they don't have miltary what Mounted police that miltary also Terrance and Phillip and greatest band in the world RUSH that is
What beer that only thing they famous for and Pam Anderson and Capt Kirk they are so stupid demand Aussie cancel this
11
posted on
03/21/2006 10:24:42 PM PST
by
SevenofNine
(I'd rather hunt with Dick Cheney than ride with Ted Kennedy)
To: fanfan; GMMAC
12
posted on
03/21/2006 10:27:41 PM PST
by
Ultra Sonic 007
(Hitler and Stalin have nothing on Abortion)
To: SevenofNine
What are you drinking tonight?
13
posted on
03/21/2006 10:27:51 PM PST
by
Michael.SF.
(Well, Kerry did win the exit polls.)
To: Michael.SF.
"As far as this particular Canadian regulator is concerned, I'd love him to come out here and I'll buy him a beer and say thank-you," she said.
I'm drinking whatever she's buying :)
14
posted on
03/21/2006 10:33:36 PM PST
by
me-here
To: All
Canadian Beer = Moosepiss
Silly Canadians, everyone knows real beer comes from Ireland.
15
posted on
03/22/2006 12:03:00 AM PST
by
Spktyr
(Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
To: albertp; Allosaurs_r_us; Abram; AlexandriaDuke; Americanwolf; Annie03; Baby Bear; bassmaner; ...
well it seems Canada has something in common with America only the most severely retarded citizens make it into the bureaucracy's and leave all common sense at home when they punch the clock for work every day
Libertarian ping.To be added or removed from my ping list freepmail me or post a message here
16
posted on
03/22/2006 12:20:38 AM PST
by
freepatriot32
(Holding you head high & voting Libertarian is better then holding your nose and voting republican)
To: Aussie Dasher
Canada. It's the country that rides the short bus.
17
posted on
03/22/2006 12:24:14 AM PST
by
WestVirginiaRebel
(Common sense will do to liberalism what the atomic bomb did to Nagasaki-Rush Limbaugh)
Comment #18 Removed by Moderator
To: Aussie Dasher
...next thing we know, Canadians will be trying to run advertisements in Australia for a new "F*nny" beer brand.
;-)
19
posted on
03/22/2006 1:50:07 AM PST
by
familyop
To: Aussie Dasher; fanfan; Pikamax; Former Proud Canadian; Great Dane; Alberta's Child; headsonpikes; ..
Some believe the primary differing factor between Australia & Canada to be the former was settled by criminals & the latter by those at least smart enough not to get caught.
20
posted on
03/22/2006 4:14:36 AM PST
by
GMMAC
(paraphrasing Parrish: "damned Liberals, I hate those bastards!")
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