THE French are arrogant, it is said, and when it comes from the mouth of a Frenchman, things get interesting. Even more so when the Frenchman, a wine producer from south-western France, delivers a red wine called Arrogant Frog to the Australian market. Jean-Claude Mas, a fourth-generation wine producer from the Languedoc region, admits the label, which arrived in Australia last year, is designed to be provocative. But it is also designed to help him penetrate an Australian industry battling a historic wine glut. But things are not as bad here as they are in France, which is what prompted...