[...SNIP...] He [Tim Hanni] argues that no one has a palate superior to anyone else's, and that there's nothing wrong with liking wines many experts consider tacky, like White Zinfandel. He also thinks traditional tasting notes comparing wine to berries or chocolate are useless in helping most consumers find wines they enjoy. Instead, he has developed new systems that help customers choose wines based on factors like how they take their coffee and cocktails -- and how many taste buds they have.