SLOP, PARASOCIAL and rage bait were contenders for word of the year in 2025. In 2026 an early favourite for that title, at least among pollsters and election strategists, is “affordability”, often paired with the word “crisis”. Having at last found a slogan that seems to work against the spell of Trumpism, Democrats will talk of little else between now and the midterms in November. In Europe, which is better at reposting American memes than coming up with fresh ones, there is talk of a cost-of-living crisis. A transatlantic consensus is forming that prices are out of whack. But are...