When you are accused, criticized, or attacked, what is your first instinct? To defend yourself. To explain your intentions. To set the record straight. But Niccolò Machiavelli, the master strategist of power, would tell you this is a fatal error. Every word you spend on defense is a word that solidifies your position as the weak one, the one on trial. You are playing their game, on their terms, and you have already lost. In this brutally effective video, “NEVER Defend Yourself - Machiavelli’s Trick to Flip the Power Instantly,” we break down one of the most potent psychological tactics...