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12%  
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  • Companies That Get ‘Woke’ Aren’t Going Broke — They’re More Profitable Than Ever

    04/11/2023 6:14:03 PM PDT · by rod5591 · 127 replies
    Yahoo News ^ | April 8, 2023 | Miles Klee
    “Get woke, go broke,” has become a rallying cry of the political right whenever they see a brand make the slightest effort to align itself with liberal or progressive values. It’s a meme that allows MAGA country to believe that there is ongoing, massive backlash to products that acknowledge and celebrate marginalized communities. But the supposed boycotts never seem to be reflected in the bottom line. Besides, by the time we would expect to notice any effect, conservatives have already moved on to the next outrage. Kid Rock and Travis Tritt declared war this week against brewer Anheuser-Busch for a...