Posted on 05/24/2023 9:57:21 PM PDT by Morgana
Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.
Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.
But their competitors have added $3.2billion in market value to their brands in the same time.
Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.
Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.
He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.
'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.
He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.
'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'
The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.
(Excerpt) Read more at dailymail.co.uk ...
What I saw on a quick internet check has distribution contracts typically requiring 90 days notice, but that's "typical" contracts with craft brewers. Huge companies like Bud may have different arrangements.
Bottom line: it's nowhere near its final point. People who switched are not coming back, beer is piling up in supermarkets and distributors. I would wait 90 days, end of summer, to see where it will really go.
You have to do the math in the parent company’s stock, InBev in Brussels, in Euros. The stock of BUD is in US dollars and any fluctuations include FX risk and not the fundamentals of the company.
InBev was at EUR60.99 on April 4, 2023. It is currently trading at EUR53.08. This means the company has lost 13% of its market value, or EUR13.8 billion.
By contrast, the FTSE 100 over that same period is basically flat.
She’s on the ropes, Jim.
Beware... keep in mind that many ballparks have Bud Light contracts, and those are fixed in the medium term.
Thus, we may observe a seasonal sales rise over the summer from these lows, but that’s not indicative of bottoming out.
The MSM will play that up though.
Bud stock price is down 12.26% in the last month. On a market cap of $100.22B.
That’s a hefty price for wokeness.
Oh well.
If seasonal sales do NOT rise in summer, if those ballpark sales do not compensate for lowered retail demand, then, come fall, Bud is in huge trouble.
Their smart move may be to immediately shut down Bud Lite production, and offer distributors beer from their other lines in place of Bud, hoping the Bud boycott does not bleed through to their other products.
It should be easy to switch a Bud line to canning one of their other brands.
15bil drop/3bil rise
Where did the other 12bil go? No beer at all?
[#’s approximate, NP’s]
Well, there’s no denying he/she/it was an effective “influencer”. Just not the influence AHB wanted.
Our son went to his local liquor store and saw a Bud Light display with 12packs.
The price was $1.99!
At the local costco the BL bin was full, while the Yuengling bin was half empty. Anecdotal, I know, but reflecting the trend.
Ad Agencies need to 'look like America' NOT like San Francisco gay bathhouses. Ditto for Target, Ford Motor, and Disney.
Coming soon...the commies in govt will enact laws and force us to buy Bud.
The loyalty of most beer drinkers is 12 ounces deep.
L
Destroy them.
Make boardrooms notice.
Total destruction of the brand, and preferably the company, is the only tool we have.
Make it so bad stockholders start suing boards of directors for doing DIE stupidity.
“She was so incredibly proud of herself.”
She is incredibly “book-learning” STUPID!
Where is the shareholder law suit? Hard to imagine one of these woke CEO’s hasn’t been jailed.
Indeed. Bud Light is not beer. It’s sex in a canoe.
Yes, but it was one of the biggest.
Bud Light, Miller and Target may consider themselves...
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