What I saw on a quick internet check has distribution contracts typically requiring 90 days notice, but that's "typical" contracts with craft brewers. Huge companies like Bud may have different arrangements.
Bottom line: it's nowhere near its final point. People who switched are not coming back, beer is piling up in supermarkets and distributors. I would wait 90 days, end of summer, to see where it will really go.
Beware... keep in mind that many ballparks have Bud Light contracts, and those are fixed in the medium term.
Thus, we may observe a seasonal sales rise over the summer from these lows, but that’s not indicative of bottoming out.
The MSM will play that up though.
the blood bath will be the q2 results
Even in our little town in Idaho, (pop. 3,000) in the market they have a cold walk-in room with all the popular beer labels in all the various case sizes.
The Bud Light cases are piled on every foot of empty floor space.