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Anheuser-Busch has lost a staggering $15.7 BILLION in value since Bud Light controversy began - as rivals add $3.2b to their value and experts warn of beer SHORTAGE
Daily Mail UK ^ | May 24, 2023 | Emma James

Posted on 05/24/2023 9:57:21 PM PDT by Morgana

Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.

Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.

But their competitors have added $3.2billion in market value to their brands in the same time.

Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.

Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.

He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.

'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.

He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.

'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'

The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: anheuserbusch; budboycott; budlight; budlighttreatment; budweiser; dylanmulvaney; getwoke; gobroke; gowokegobroke; homosexualagenda; mulvaney; reprobates; tiktok
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To: CheshireTheCat
I wonder how far out the distributor contracts go.

What I saw on a quick internet check has distribution contracts typically requiring 90 days notice, but that's "typical" contracts with craft brewers. Huge companies like Bud may have different arrangements.

Bottom line: it's nowhere near its final point. People who switched are not coming back, beer is piling up in supermarkets and distributors. I would wait 90 days, end of summer, to see where it will really go.

41 posted on 05/25/2023 2:39:39 AM PDT by SauronOfMordor (The rot of all principle begins with a single compromise.)
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To: Palio di Siena; Blue Highway

You have to do the math in the parent company’s stock, InBev in Brussels, in Euros. The stock of BUD is in US dollars and any fluctuations include FX risk and not the fundamentals of the company.

InBev was at EUR60.99 on April 4, 2023. It is currently trading at EUR53.08. This means the company has lost 13% of its market value, or EUR13.8 billion.

By contrast, the FTSE 100 over that same period is basically flat.

She’s on the ropes, Jim.


42 posted on 05/25/2023 2:40:33 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
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To: SauronOfMordor; CheshireTheCat

Beware... keep in mind that many ballparks have Bud Light contracts, and those are fixed in the medium term.

Thus, we may observe a seasonal sales rise over the summer from these lows, but that’s not indicative of bottoming out.

The MSM will play that up though.


43 posted on 05/25/2023 2:44:05 AM PDT by DoodleBob ( Gravity’s waiting period is about 9.8 m/s²)
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To: Blue Highway

Bud stock price is down 12.26% in the last month. On a market cap of $100.22B.

That’s a hefty price for wokeness.


44 posted on 05/25/2023 2:45:06 AM PDT by SauronOfMordor (The rot of all principle begins with a single compromise.)
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To: Morgana

Oh well.


45 posted on 05/25/2023 3:19:13 AM PDT by Recovering_Democrat
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To: DoodleBob

If seasonal sales do NOT rise in summer, if those ballpark sales do not compensate for lowered retail demand, then, come fall, Bud is in huge trouble.


46 posted on 05/25/2023 3:24:59 AM PDT by SauronOfMordor (The rot of all principle begins with a single compromise.)
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To: Morgana

Their smart move may be to immediately shut down Bud Lite production, and offer distributors beer from their other lines in place of Bud, hoping the Bud boycott does not bleed through to their other products.

It should be easy to switch a Bud line to canning one of their other brands.


47 posted on 05/25/2023 3:29:14 AM PDT by SauronOfMordor (The rot of all principle begins with a single compromise.)
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To: Morgana

15bil drop/3bil rise

Where did the other 12bil go? No beer at all?

[#’s approximate, NP’s]


48 posted on 05/25/2023 3:31:52 AM PDT by Adder (ALL Democrats are the enemy. NO QUARTER!!)
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To: Morgana

Well, there’s no denying he/she/it was an effective “influencer”. Just not the influence AHB wanted.


49 posted on 05/25/2023 3:33:07 AM PDT by Feckless (The US Gubbmint / This Tagline CENSORED by FR \ IrOnic, ain't it?)
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To: Morgana

Our son went to his local liquor store and saw a Bud Light display with 12packs.
The price was $1.99!


50 posted on 05/25/2023 3:41:26 AM PDT by N. Theknow (Kennedys-Can't drive, can't ski, can't fly, can't skipper a boat-But they know what's best for you.)
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To: joshua c

At the local costco the BL bin was full, while the Yuengling bin was half empty. Anecdotal, I know, but reflecting the trend.


51 posted on 05/25/2023 3:50:08 AM PDT by Sertorius (A hayseed with no Greek and dam^ proud of it)
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To: Morgana
Anheuser-Busch needs to apologize AND they need to fire the ad agency that pushed this insane idea...

Ad Agencies need to 'look like America' NOT like San Francisco gay bathhouses. Ditto for Target, Ford Motor, and Disney.

52 posted on 05/25/2023 4:08:02 AM PDT by GOPJ (American companies: YOUR Ad Agency needs to look like America NOT like a San Francisco Gay bathhouse)
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To: Morgana

Coming soon...the commies in govt will enact laws and force us to buy Bud.


53 posted on 05/25/2023 4:10:01 AM PDT by exPBRrat
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To: Morgana

The loyalty of most beer drinkers is 12 ounces deep.

L


54 posted on 05/25/2023 4:11:00 AM PDT by Lurker ( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
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To: Morgana

Destroy them.

Make boardrooms notice.

Total destruction of the brand, and preferably the company, is the only tool we have.

Make it so bad stockholders start suing boards of directors for doing DIE stupidity.


55 posted on 05/25/2023 4:13:34 AM PDT by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
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To: House Atreides

“She was so incredibly proud of herself.”

She is incredibly “book-learning” STUPID!


56 posted on 05/25/2023 4:14:58 AM PDT by wetgundog
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To: Morgana

Where is the shareholder law suit? Hard to imagine one of these woke CEO’s hasn’t been jailed.


57 posted on 05/25/2023 4:20:59 AM PDT by IamConservative (I was nervous like the third chimp in line for the Ark after the rain started.)
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To: CheshireTheCat

Indeed. Bud Light is not beer. It’s sex in a canoe.


58 posted on 05/25/2023 4:26:30 AM PDT by Bloody Sam Roberts (Perhaps we should be less concerned with who we might offend and more concerned with who we inspire.)
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To: Cobra64
Some people fail to recognize that Bud Light is only ONE Anheuser Busch brand.

Yes, but it was one of the biggest.

59 posted on 05/25/2023 4:43:26 AM PDT by T.B. Yoits
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To: Morgana
Congratulations to Jim Robinson...

Bud Light, Miller and Target may consider themselves...

FREEPED


60 posted on 05/25/2023 4:49:59 AM PDT by Caipirabob (Communists...Socialists...Fascists & AntiFa...Democrats...Traitors... Who can tell the difference?)
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