Skip to comments.Anheuser-Busch has lost a staggering $15.7 BILLION in value since Bud Light controversy began - as rivals add $3.2b to their value and experts warn of beer SHORTAGE
Posted on 05/24/2023 9:57:21 PM PDT by Morgana
Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.
Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.
But their competitors have added $3.2billion in market value to their brands in the same time.
Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.
Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.
He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.
'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.
He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.
'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'
The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.
(Excerpt) Read more at dailymail.co.uk ...
Once people discover that a mere 25 or 50 cents gets you a more than a marginally better beer from a company that’s not giving in to the letter crowd, there’s no going back.
Once beer companies discover that beer does not sell with a man in a dress on the can..
I don’t think AB has realized this yet because they still have not apologized even though it’s too late.
time to stock up on Yuengling
During the month of May BUD stock has gone from 65 to 57.
I wonder how far out the distributor contracts go.
There could be businesses that are forced to buy Bud for the next few months until the contract expires.
So their sales can perhaps go much, much lower.
I wonder if that gal will be fired.
Sticking in my mind is the indelible image of the ditzy advertising VP beaming with pride as she discussed the woke strategy of her idiotic trans message. She was so incredibly proud of herself.
lgbt promotion month is here
you better be loud and proud
cuz hrc will be watching
Miller/Molson/Coors is no better.
will you be drinking bud light this memorial day?
And the woman VP of marketing responsible for this is still not fired.
Maybe the company can try to get their “woke and now fired” marketing genius to reimburse them for their losses. Lol!! Btw, did she go to work for Target?
If she’s still employed by Anheuser Busch Co, they are definitely dumber than meets the eye!
I’m sure some woke company will offer her a flat hand with a sugar cube and lead her away. 🐴
Some people fail to recognize that Bud Light is only ONE Anheuser Busch brand.
They destroyed the brand in less than one month with an insane woke DEI agenda. My gut tells me this market is not coming back. This is not the result of a boycott - it's customers repudiating the product. And the lame patriotic marketing campaign to try to repair the damage and win back customers is simply insulting
Transpose DEI and you get DIE - coincidence? I think not.
A public apology seems like an obvious solution but I suppose that just can’t happen
Proverbs 16:18 King James Version
18 “Pride goeth before destruction, and an haughty spirit before a fall.”
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