Once beer companies discover that beer does not sell with a man in a dress on the can..
I don’t think AB has realized this yet because they still have not apologized even though it’s too late.
I wonder how far out the distributor contracts go.
There could be businesses that are forced to buy Bud for the next few months until the contract expires.
So their sales can perhaps go much, much lower.
Their smart move may be to immediately shut down Bud Lite production, and offer distributors beer from their other lines in place of Bud, hoping the Bud boycott does not bleed through to their other products.
It should be easy to switch a Bud line to canning one of their other brands.
Ad Agencies need to 'look like America' NOT like San Francisco gay bathhouses. Ditto for Target, Ford Motor, and Disney.
Went to Dollar General yesterday to get Coca Cola.
Display AT THE DOOR of Bud Light-—NO selling....
Coors drivers UNLOADING massive amount of beer in cases.
This is in a rural Nevada valley of about 4600 persons.
WE do have a lake & this is a holiday weekend-—but still———