Posted on 05/24/2023 9:57:21 PM PDT by Morgana
Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.
Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.
But their competitors have added $3.2billion in market value to their brands in the same time.
Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.
Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.
He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.
'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.
He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.
'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'
The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.
(Excerpt) Read more at dailymail.co.uk ...
“She was so incredibly proud of herself.”
well, she was disdainful of the “fratty” crowd, so looks like they’re distaining her right back ...
I observed at many bars that Bud Light is piling up. To be fair, I bet a lot of that is peer-pressure driven. I mean, you’re having drinks and if you’re a guy (who’s not a rabid leftist) and order a Bud Light, you’ll never hear the end of it from your friends.
At the ballpark, that may not be an issue. I believe beer isn’t sold in bottles at the ball game (or concerts), so nobody will know what beer you’re drinking. People may still boycott on principle, but if the price of Bud Light is massively lower than the competition at the ball game, and since they gouge you at the ball park, cheap guys MAY buy Bud Light.
HOWEVER....if Bud Light owns the beer cup concession, and EVERY BEER will come in a Guy-in-a-dress cup, and since the drunks AND friends will heckle, it could be bad for ALL beer manufacturers.
I’ll get popcorn; I drink scotch.
🔝🔝🔝
I could be wrong, but I don’t think lawyers have anything to do with it. Someone in business makes a disastrous decision and he or she gets fired. Assuming she’s still on salary, BUD finds itself in an awkward position.
If they fire her, they will be admitting that hiring the man in woman face to try and sell beer was a stupid move along with the implication that there’s ‘something wrong with that’. This will bring down the wrath and fury of the alphabet people and perhaps more importantly the alphabet peoples’ allies in the media and government.
I think they’ll try to somehow get her to resign if they can pull it off with some sort of golden parachute
Oh my yes. If it's still like this at the end of June the market analysts will conclude that it's long term and adjust accordingly.
Went to Dollar General yesterday to get Coca Cola.
Display AT THE DOOR of Bud Light-—NO selling....
Coors drivers UNLOADING massive amount of beer in cases.
This is in a rural Nevada valley of about 4600 persons.
WE do have a lake & this is a holiday weekend-—but still———
Sounds like some good, clean fun.
Beer shortage? Appears to be a huge opportunity for current and planned small breweries!
I think those who discovered a preference for small craft beers didn’t get included in the totals.
embrace the suck bud
Once you catch one of your best BUDS dressed in women’s clothe .. and its not Halloween .. you can never look at him quite the same ever again.
Gi en what shes done thats bs. They dont need to make up anything, the ground is firm. Its the stupid vagina card.
Yuengling. It’s superior and true American.
At my local Kroger (located at edge of suburbia & country), a large skid of BudLight has been stacked and on sale for the last 2 weeks - not much has been sold from that stack.
Guess all that “younger” crowd she felt she needed to market to hasn’t showed up like she thought they might.
Perhaps they’re not so important a demographic as we thought they were.
I still think the numbers we are seeing are being majorly manipulated. I’d bet serious money that they are down a HELL of a lot more than 25%. My local bar reports 90% less sales of butt-light. They didn’t sell much anyway, because they focus on real beer, but it’s pretty astounding.
LOL. ... and still not moving at that price, I'll bet.
Good thought...I have been curious as to why their sales are only down 25-30%; I expected much more.
If you are correct, this is just the beginning.
Even in our little town in Idaho, (pop. 3,000) in the market they have a cold walk-in room with all the popular beer labels in all the various case sizes.
The Bud Light cases are piled on every foot of empty floor space.
And the Clydesdales that produce their beer won't know the difference!
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