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Anheuser-Busch has lost a staggering $15.7 BILLION in value since Bud Light controversy began - as rivals add $3.2b to their value and experts warn of beer SHORTAGE
Daily Mail UK ^ | May 24, 2023 | Emma James

Posted on 05/24/2023 9:57:21 PM PDT by Morgana

Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.

Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.

But their competitors have added $3.2billion in market value to their brands in the same time.

Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.

Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.

He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.

'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.

He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.

'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'

The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: anheuserbusch; budboycott; budlight; budlighttreatment; budweiser; dylanmulvaney; getwoke; gobroke; gowokegobroke; homosexualagenda; mulvaney; reprobates; tiktok
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1 posted on 05/24/2023 9:57:21 PM PDT by Morgana
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To: Morgana

Once people discover that a mere 25 or 50 cents gets you a more than a marginally better beer from a company that’s not giving in to the letter crowd, there’s no going back.


2 posted on 05/24/2023 10:00:17 PM PDT by CheshireTheCat ("Forgetting pain is convenient.Remembering it agonizing.But recovering truth is worth the suffering")
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To: CheshireTheCat

Once beer companies discover that beer does not sell with a man in a dress on the can..

I don’t think AB has realized this yet because they still have not apologized even though it’s too late.


3 posted on 05/24/2023 10:03:18 PM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: Morgana

beer shortage?

time to stock up on Yuengling


4 posted on 05/24/2023 10:06:07 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana

During the month of May BUD stock has gone from 65 to 57.


5 posted on 05/24/2023 10:06:18 PM PDT by hinckley buzzard ( Resist the narrative.)
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To: Morgana

I wonder how far out the distributor contracts go.

There could be businesses that are forced to buy Bud for the next few months until the contract expires.

So their sales can perhaps go much, much lower.


6 posted on 05/24/2023 10:06:55 PM PDT by CheshireTheCat ("Forgetting pain is convenient.Remembering it agonizing.But recovering truth is worth the suffering")
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To: Morgana

I wonder if that gal will be fired.


7 posted on 05/24/2023 10:07:39 PM PDT by ansel12 (NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.)
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To: Morgana

Sticking in my mind is the indelible image of the ditzy advertising VP beaming with pride as she discussed the woke strategy of her idiotic trans message. She was so incredibly proud of herself.


8 posted on 05/24/2023 10:07:58 PM PDT by House Atreides (I’m now ULTRA-MAGA. -PRO-MAX’)
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To: Morgana

hey AB

lgbt promotion month is here

you better be loud and proud

cuz hrc will be watching


9 posted on 05/24/2023 10:09:11 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana

Miller/Molson/Coors is no better.

https://freerepublic.com/focus/f-chat/4154675/posts


10 posted on 05/24/2023 10:13:02 PM PDT by Larry Lucido (Donate! Don't just post clickbait!)
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To: Morgana

will you be drinking bud light this memorial day?

yes 3%
no 97%


11 posted on 05/24/2023 10:13:21 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana

And the woman VP of marketing responsible for this is still not fired.


12 posted on 05/24/2023 10:23:38 PM PDT by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: Morgana

Maybe the company can try to get their “woke and now fired” marketing genius to reimburse them for their losses. Lol!! Btw, did she go to work for Target?


13 posted on 05/24/2023 10:41:57 PM PDT by drypowder
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To: drypowder

If she’s still employed by Anheuser Busch Co, they are definitely dumber than meets the eye!


14 posted on 05/24/2023 10:47:15 PM PDT by drypowder
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To: ansel12

I’m sure some woke company will offer her a flat hand with a sugar cube and lead her away. 🐴


15 posted on 05/24/2023 10:48:09 PM PDT by Right Brother
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To: Larry Lucido

https://freerepublic.com/focus/f-chat/4153467/posts

https://freerepublic.com/focus/f-chat/4153469/posts

https://freerepublic.com/focus/f-chat/4153506/posts


16 posted on 05/24/2023 10:52:14 PM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: joshua c; All

Some people fail to recognize that Bud Light is only ONE Anheuser Busch brand.


17 posted on 05/24/2023 11:22:22 PM PDT by Cobra64 (Common sense isn’t common anymore.)
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To: Morgana
AB developed a huge market for a crappy product through 3 decades of brilliant marketing.

They destroyed the brand in less than one month with an insane woke DEI agenda. My gut tells me this market is not coming back. This is not the result of a boycott - it's customers repudiating the product. And the lame patriotic marketing campaign to try to repair the damage and win back customers is simply insulting

Transpose DEI and you get DIE - coincidence? I think not.

18 posted on 05/24/2023 11:24:19 PM PDT by rdcbn1
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To: Morgana

A public apology seems like an obvious solution but I suppose that just can’t happen


19 posted on 05/24/2023 11:31:49 PM PDT by chris haney (Apache)
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To: House Atreides

Proverbs 16:18 King James Version

18 “Pride goeth before destruction, and an haughty spirit before a fall.”


20 posted on 05/24/2023 11:43:28 PM PDT by Mr. N. Wolfe
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