They destroyed the brand in less than one month with an insane woke DEI agenda. My gut tells me this market is not coming back. This is not the result of a boycott - it's customers repudiating the product. And the lame patriotic marketing campaign to try to repair the damage and win back customers is simply insulting
Transpose DEI and you get DIE - coincidence? I think not.
the lesson here is
instead of alienating their customers
they should be fighting the fascism of esg