Posted on 11/22/2024 8:21:57 AM PST by dayglored
COVENTRY — Luxury vehicle manufacturer Jaguar Cars stunned the automobile industry by releasing a daring three-hour commercial featuring no car and just a naked man putting on a one-man show of the hit Broadway production Hamilton.
As part of the company's bold marketing initiative proclaiming a "new era" for the brand, Jaguar marketing executives were confident that a nude man cavorting on a theater stage singlehandedly performing all of the Hamilton roles would convince consumers to purchase new cars.
"We decided that the best way to sell cars was to make a commercial you simply can't take your eyes off of," Jaguar CEO Reginald Jag said in a statement. "Sure, there's no car in it, and we don't even make it clear we're a car company, but try and tell me you didn't watch that naked man act out Hamilton. Just try it. You can't."
The commercial, intended as an art piece to spread brand recognition and tear down harmful commercial stereotypes, took six months to film and cost an estimated $100 million. Due to its length, it is exclusively online where it can be seen by people who click through several pages to find a landing page buried deep in jaguar.com. To date, it has been viewed in full by three people. But word of mouth was reportedly strong.
"What a stupid commercial," said X user @AdCritic33. "This is for cars?"
"I guess I don't have to see Hamilton now...," posted @AaronBurr. "Gross."
One viewer, who didn't understand that Jaguar was a car company simply asked, "Where are the cats? I like cats."
At publishing time, Jaguar Cars succeeded in spreading the word about their new product. Unfortunately, no one knew what the product was, and the business was forced to declare bankruptcy.
This isn’t Jaguars’s idea, anymore than Anheuser-Busch’s PR disaster was their idea.
This is BlackRock/Vanguard’s idea because they own most of the stock shares via indexed funds and therefore control the shareholder votes and therefore the boards of directors.
This one is usually on a Chevy, but it could maybe work on a Jag....
I didn’t bother to look for the Bee tag, because I so was convinced that this was real. 🤣😐
You obviously saw it in the US....it never would have been allowed in Britain.
The owners of Faguar are from India.
They must have lost their chapatis.
I missed whatever this must have been based off of, but what I gather from it is that Jaguar now makes junk for cars and is covering by launching marketing campaigns that desperately try to keep the focus off their vehicles as much as possible. Not a winning strategy.
There are a few earlier FR threads on the topic, search on “jaguar” in the title. At least one of them has a link to the commercial that this is all in reaction to.
It’s actually from an episode of “Seinfeld”.
Ahh, thank you! Sad to see such a historical marque destroying itself in its embrace of self-destructive delusions.
I don’t know what chapatis are...but the Tata family of India is of Persian (Parsee) origin. Zoroastrians.
LOL! You are hereby nominated as woke copywriter of the year!
You need it. As they say, how can you tell a Jaguar is low on oil? It stops leaking.
I was referring to the “WANKER” plate...not the NY one.
ping.
These are Zoroastrian chapatis.
And the Tatas have indeed lost them to Faguar.
Now they have nothing to offer their YAZATA.
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