Posted on 05/02/2023 4:22:41 PM PDT by Libloather
Bud Light is in "serious trouble" and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper.
The St. Louis Post-Dispatch published a scathing story, "Bud Light sales continue to plummet after transgender marketing controversy," that put a spotlight on the massive decline.
Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry.
The Post-Dispatch noted "the decline is only accelerating" as Bud Light had shed 21% of its sales the previous week and 11% the week before that. Total sales are down 8% for the year, according to the paper.
Bump Williams himself, the founder and CEO of the company that shares his name, told the Post-Dispatch that Bud Light is still the top-selling beer in America but "Bud Light is in serious trouble this year" if Anheuser-Busch can’t halt the decline soon.
"I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams told the paper.
Anheuser-Busch, which has long been headquartered in St. Louis where the Post-Dispatch has significant influence, has been mocked, criticized and boycotted since the pact with Mulvaney was revealed.
The issue began in March when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of "girlhood."
(Excerpt) Read more at foxnews.com ...
Public outrage over Bud Light's tranny insanity TANKED THEIR SALES and with LONG TERM damage to their brand as well.
BUT, if we had to VOTE on Bud Light in the same manner as we hold our FRAUDULENT elections (mail-in ballots, etc.), the Bud Light brand would be FAVORED by the vast majority of voters and Dylan would continue to strut his sick self.
That's how CORRUPT our electoral process is. Consumer dollars speak LOUDER than our damn elections where only the former reveals the truth.
Real Men of Genius
Lol
Fuab
I was in Walmart last night and found a couple of 30 packs of Miller Lite. Most of the beers were gone but the Bud Lite shelves were packed. 🤣
Right. Who cares which of the top three most-consumed beer brands in the U.S. is #1 at any given moment if all three are InBev brands?
The alphabet people have the power to make a lot of noise, but it’s regular people who will put their money where their mouth is. Had Budweiser come out and strongly criticized their decision to enlist that cross dresser, their sales might have increased. I believe what we’re seeing now is their contempt for their customer base. It was reported they told the distributors that this will pass, insinuating that sales would return. Normal people have never been successful at these boycotts, and I honestly think their attitude is they can out last us. But the longer this goes the harder it gets to apologize. At this point, I think any apology would sound like, “please buy our beer.“
They’ve had some awesome ad campaigns over the years. Hilarious stuff, memorable, every kind of heartstring-plucking, with no stone left unturned. Give the devil his due—advertising works.
A total disaster for InbevAB. You would think that AB would have a good handle on the demographics of Bud Lite drinkers and know that Mulvaney would not go over well them. However, I also sense some elitist arrogance ...we know what is best for these hillbillies and they should embrace the change. I hope the VP who created this mess is fired and becomes forever known as the person who killed Bud Lite
That's the best Mexican beer.
THAT would take an EMP...
Bud Light hemorrhaging sales, at risk of losing crown to other brands amid backlash!
Tsk, tsk! Such a shame. I hate it that........
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Oops, I have something more important to worry about now. The washer just finished the rinse cycle! Off to the laundry room I go!
Which is a shame, because Modelo is a passable hot weather brew unlike the rest of the spew from AB’s animal liquid products division.
On a more heart-warming note, Bud was down another 1.49% in stock price today.
(and FOX was down .72%).
While Coors (TAP) was up 7.66%.
See the different there Bud Light (on leave) marketing director?
Last time I was at WalMart, I saw a guy getting a case of Keystone. It’s like flavored water but if you drink enough it’ll make your lips quiver. Nobody was touching the Bud Light. I always check.
Uh dude...
Gillette
JC Penney
Target
Bb&b
There’s so many more..
We can’t kill them, but we sure in the hell can hurt them....
And in some cases we can kill them
I disagree. Apology would be too little. It would be like a husband cheating on his wife and expecting forgiveness. Not happening.Ever.
Most of the time I’m an IPA, Double IPA, Porter or Stout guy.
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