Posted on 04/11/2023 12:07:57 PM PDT by Red Badger
These stats are BRUTAL.
Bud Light, the biggest beer brand in America, is getting drawn and quartered by its customer base after paying pretend "girl" Dylan Mulvaney to sell their goods.
Consider these reports from bars across America:
Case & Bucks near Anheuser-Busch's HQ in St. Louis has seen a 30% drop in Bud Light bottle sales and a 50% drop in Bud Light on tap.
Braintree Brewhouse in Massachusetts, a huge sports bar near liberal Boston, normally sells 25 Bud Light bottles to each bottle of rivals Miller Lite and Coors Light, but this week there has been an 80% drop in Bud Light drinkers. Owner Alex Kesaris went an extra step and found out that the 20% who did order Bud Light hadn't heard the news, but said "they didn't order it again" after other customers told them about Dylan Mulvaney.
A bar in Texas with a dart league sponsored by Bud Light normally sells three kegs of Bud Light during the weekly event, or 495 12-ounce bottles. The bar only sold FOUR 12-ounce bottles this week, a decline of 99%.
A pub in the LGBT-friendly neighborhood of Hell's Kitchen in uber-liberal New York City reported a 58% drop in Bud Light draft sales and a 70% drop in bottle sales. This is being repeated across every store, restaurant, and bar in America. Take the example of this gas station in rural Georgia:
Mere days after the backlash began, Anheuser-Busch distributors began worrying about the lack of sales, something that is likely to continue for the foreseeable future.
"Never seen such little sales": This distributor is worried about losing his job because nobody's buying Budweiser after its trans stunt Here's what Budweiser thought would be a really good, surefire, A+ marketing idea: NOTTHEBEE.COM
https://notthebee.com/article/never-seen-such-little-sales-this-distributor-is-worried-about-losing-his-job-because-nobodys-buying-budweiser-beer-after-its-transgender-stunt
But in one week alone, the brand – and the company as a whole – has lost millions in sales that it will never recover. Bud Light has literally said "hold my beer" to all the other go-woke-go-broke companies!
"They've already done enough damage in one week to disrupt year-long sales projections," said a national beer-sales representative who talked with FOX. "You don't just make up those sales. People aren't going to drink twice as much Bud Light the following weekend to recover the lost business."
Industry insiders are baffled at the decision to market to the tiny fraction of the population comprised of woke activists pushing to platform mentally ill men like Dylan Mulvaney.
"It's kind of mind-boggling they stepped into this realm," said John Rieker, who owns Harpo's Bar and Grill in Chesterfield, Missouri. "You're marketing to an audience that represents a fraction of 1% of consumers while alienating the much larger base of your consumers."
Nearly no one in the beer industry understands why Bud Light made this move.
"Sometimes you just want to drink a beer without getting a lecture on social or political commentary or someone's sexual orientation," said Patrick Imig, a hospitality consultant in St. Louis.
The reason this ad partnership was made, of course, is because companies are expected these days to pledge their allegiance to far-left political policies, partially because the truly devout see this as inevitable "progress" into a glorious woke future, and partially because woke governments and woke investment firms like BlackRock and Vanguard have trillions of dollars to support companies that pledge said allegiance... or to destroy them.
This is why Bud Light thought hiring their new woke VP of marketing was a great idea!
Watch Bud Light's new marketing VP talk about her desire to update the "out-of-touch" brand with "inclusivity" 🤡
Still wondering why Bud Light featured a man in a dress as its new spokesman?
NOTTHEBEE.COM
https://notthebee.com/article/heres-bud-lights-new-marketing-vp-talking-about-her-desire-to-update-the-out-of-touch-brand-with-inclusivity-
This government-corporate alliance of political power used to force citizens to comply with their political aims (there used to be a word for this) is being seen in every board room of every Fortune 500 company.
Boycotts of woke products have not largely worked because the media stonewalls coverage of both the controversy and the backlash, keeping the majority of the population in the dark.
But something has happened with Bud Light that touches the nerve of the common man and spreads by word of mouth. Even the dumbest ship's captains in history knew you don't mess with a man's grog!
A large segment of Americans like light beers. It's always been that way.
I never bought into the trendy IPA beer thing, even while living in its epicenter. I just kept drinking American, Mexican and European lagers and pilsners. I don't prefer the reduced calorie beers, but millions of people do. Which is why, according to the article Bud Light was the largest selling beer in America
Arrogant Miss Priss thought it needed "brand freshening" and there was something wrong with it because men drink it.
I wonder what the NEW biggest selling beer in America will be?
One thing for sure: it's won't be something like Weasel Snot Extra Triple Hoppy India Pale Ale even though beer snobs think it should be.
Funny thing, as we get older a few of the guys who used to drink nasty IPAs now seem to enjoy Pacifico and such.
Take your shit swill and take it to Belgium. Bud is a dud.
Exactly...and statues, monuments, gun owners, history, Americana in general etc.
Nike has hired her to push sports bras. Active women need them, trans women don't but pretend they do. I wonder what real women think about all this - insulted or just shake their heads at the insanity?
You think this can’t happen? Remember Schlitz, the number one beer in America?
Well Bud light is not beer. Better to avoid it completely
“...normally sells three kegs of Bud Light during the weekly event..”
And that’s just to three Irishmen!😀
They need to publicly Fire the stupid moo cow that did this.
They wouldn’t drink it either..................
They’re all made by the same company
Sales are booming with the 3% of the 3% of our total population.
All Coke had to do was start making Old Coke again.
It wasn’t “Old Coke”.
Classic coke is cheaper than old coke to produce, and tastes much more like old coke than new coke. Take a revenue hit for a month, get all sorts of publicity via the controversy, and then pull a bait and switch that almost no one notices. Brilliant.
On the other hand, all that AB may claim is that it has forced the Bee to stop being straight satire, but instead to report real news that can pass for fake satire
https://babylonbee.com/news/beverage-pretending-to-be-beer-features-man-pretending-to-be-woman
InBev is too huge and distributed to kill, but Bud Light?
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I want a readily available link on my phone... no matter where I am, I can type in the name of a beer and it immediately tells me who owns the company and who profits from the sale of the beer to me. There is no point in all this driving Bud sales through the floor and Corona sales through the roof.
“Sometimes you just want to drink a beer without getting a lecture on social or political commentary or someone's sexual orientation, said Patrick Imig, a hospitality consultant in St. Louis.
I think of all those semi trailers driving around America with giant graphics of “Bud Light” displayed on the sides. That will sure impress beer drinkers now.
If Bud Light was the #1 selling beer in America, then why on earth did she call it “a dying brand”?
Nothing wrong with a brand refresh campaign. Or a brand reminder campaign. I’ve been in branding and marketing my entire professional career. I have tried as hard as I can to look at this without sociopolitical angles but I guess there is no avoiding that. This was obviously thought out, and determination made that it would be a good way to bring attention to the product. And so I’d have to concur with others that who said this brand manager really must live in a bubble and have not thought at all about who their customers are right now. Of course, those who stop drinking Bud Light will be labeled of as some kind of “ist” or “phobe” but that is, ahem, overly broad. People associate themselves with their favorite brands - of beer, of cigarettes, shoes, even fast food. It’s almost part of their identity. This kind of marketing move disassociates them from the way they think of themselves. It should have been totally expected but they will just write it off as a bunch of gay/trans haters when really it’s as much if not more about their own personal esteem.
For me, I don’t drink much. The missus doesn’t drink at all, so it’s a delicate balance. Friday’s I might pick up some beer or wine but finish it all by Saturday. Social scenes I’ll drink more and wider variety. Not a fan of IPA myself either. Never liked Bud or Bud Light or Pabst at all I get instant indigestion from the first sip. Miller is OK. Coors Light I have a certain personal fondness for. Modelo tastes OK but gives me digestive problems. Pacifico is tasty. I like some of the stronger Belgian ales but maybe that’s just because they are stronger and I only drink for about 5 hours a week I want it to count :-)
I don’t always boycott beer but when I do it’s because they represent prancing faggots.
Uhhh Yeah right! The ballot printers will have to work for 6 months to get enough counterfeit ballots.
You guys who do not accurately grasp what I am saying about the corruption of government causing the civil war need to read this.
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