"I'm Lovin' It!"
Posted on 02/27/2023 12:33:19 PM PST by Red Badger
KEY POINTS:
McDonald’s is expanding its test with Krispy Kreme to more than 150 restaurants in Louisville and Lexington, Kentucky.
Last October, nine McDonald’s restaurants started selling Krispy Kreme doughnuts to test how the menu experiment affected their operations.
The burger chain has also been leaning into coffee — a common pairing with doughnuts — to encourage diners to visit more frequently.
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McDonald’s will sell Krispy Kreme doughnuts at more than 150 Kentucky locations starting next month, for a limited time.
It’s an expansion of the fast-food giant’s initial test with the sweet treats. In October, nine McDonald’s restaurants in Louisville started selling Krispy Kreme doughnuts. The larger test is meant to assess customer demand and to understand how a larger-scale launch would affect restaurant operations.
Starting March 21, McDonald’s customers at select locations in the Louisville and Lexington areas will be able to purchase Krispy Kreme’s glazed, chocolate iced with sprinkles and chocolate cream-filled doughnuts. The treats will be available all day and can be ordered in the drive-thru lane, in the restaurant, through the McDonald’s app and for delivery.
McDonald’s has already made small tweaks from the earlier test, which didn’t allow customers to order the doughnuts for delivery and included raspberry-filled doughnuts in place of the chocolate cream-filled. But the expansion suggests the initial experiment was at least somewhat successful in driving traffic despite macroeconomic challenges.
Consumers have been pulling back on restaurant spending as inflation puts pressure on their budgets. But both Krispy Kreme and McDonald’s have reported strong sales in recent quarters.
McDonald’s saw its U.S. traffic increase in the second half of the year, bucking the industry trend thanks to its cheap deals. The burger chain has also been leaning into coffee — a common pairing with doughnuts —to encourage diners to visit more frequently. And Krispy Kreme has been able to raise prices without hurting its sales because consumers are willing to splurge on affordable treats, such as fresh doughnuts.
Krispy Kreme uses a “hub and spoke” model that lets it make and distribute its treats efficiently. Production hubs, which are either stores or doughnut factories, send off freshly made doughnuts every day to retail locations such as grocery stores and gas stations.
Krispy Kreme Chief Operating Officer Josh Charlesworth said in January at the ICR Conference that the McDonald’s test showed the doughnut chain can execute its daily fresh deliveries to restaurant locations. Beyond that, however, the company’s executives have declined to share more details on the progress of the test.
Krispy Kreme doughnuts are my favorite, but McD’s will find a way of ruining it.
Nice to see they haven’t wavered on their commitment to making their menu healthier.
LoL
Yeah, bring back the salads. Offer green beans as a side or eggplant fries as a side.
McDonald’s coffee always tastes burnt to me. Of course enough cream and stevia makes it mostly palatable. Hardees does too. Dunkin’s is good.
"I'm Lovin' It!"
Also GLUTEN FREE...................
A day............................
McDonald’s will find a way to make these donuts taste like cardboard just like their meals.
There are (usually) no nuts in a donut. The origin of the word is that, in British English, “zero” is “naught”. A “naught” made of dough is a dough-naught. Dough naught become doughnut and then donut.
You’re welcome.
Cotton candy that has a thin cooked outer shell in the shape of a doughnut.
I think I’ve ate two in about 20+ plus years. My wife said way back that they are not real donuts. I agree.
You can’t go wrong with Krispy Kreme.
They make many different kinds of doughnuts, not just the glazed....................
They screwed up the Big Mac and the Quarter Pounder years ago.
One would think that with half a century or more of making those things that they would be better than ever. That is hardy the case. Those items have become absolutely disgusting.
So they fixed it! Just not enough diabetes and heart disease with regular McDonald’s. Obviously needs them some Krispy King barfalicious greasy sugar bombs. 💣
There was the McLean, which apparently no one wanted to eat. You don’t go to McDonald’s for healthy foods.
I can drink the coffee. Few places make it strong enough I dislike brown water
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