Posted on 03/21/2019 11:50:34 AM PDT by Red Badger
MillerCoors is suing Anheuser-Busch InBev for its controversial Bud Light Super Bowl ad.
The lawsuit is the latest retaliation from MillerCoors for the ad that shamed Miller Lite and Coors Light for using corn syrup during its brewing process.
MillerCoors is seeking an immediate halt to the campaign, which it claims is false advertising.
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MillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival’s Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.
The company is seeking an injunction to stop Bud Light from continuing the ad campaign. MillerCoors is also asking for a trial by jury and for the defendant to pay its legal fees. The St. Louis Post-Dispatch first reported and posted the lawsuit, which was filed in a Wisconsin federal court.
The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup. Backlash from both the targeted brewer and corn industry growers followed. After the ad aired, MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process.
MillerCoors alleges that its competitor singled out its use of corn syrup because it found, through the use of focus groups, that consumers do not understand the differences between corn syrup and high-fructose corn syrup, an additive that has been linked to obesity. Dietitians have said that the corn syrup is not unhealthy when used during the brewing process.
The filing also said that while AB InBev said that the campaign was to increase transparency, it failed to tell consumers that it uses corn syrup in drinks such as Stella Artois Cidre and Busch Light, and even uses high-fructose syrup in others.
“This deliberate deception is bad for the entire beer category,” MillerCoors spokesperson Marty Maloney said in a statement to CNBC. “We are showing the world the truth.”
The 60-second commercial also jeopardized an alliance meant to help the biggest U.S. beer producers. The Wall Street Journal reported that MillerCoors pulled out of a meeting scheduled this month with AB InBev, Heineken and Constellation Brands. The four beer companies had been discussing teaming up for a national ad campaign to revive U.S. beer sales for more than a year before the Super Bowl commercial aired.
Several weeks after it pulled out of the meeting, MillerCoors published Nielsen data showing declining Bud Light sales after the Super Bowl on its blog.
AB InBev did not immediately respond to a request for comment from CNBC.
A scene from Bud Lite’s 2019 Super Bowl ad. Source: Anheuser-Busch
And honest, even if they dedicated it to Sandra Day O’Connor, i’d still think they lost their minds.
I like all beers except the smoked kind..............yuck!................
Beer has even been made with Rice, Sweet Potatoes, and Beets. I have no problem with Corn Beer, or corn in Beer. The source of the sugar doesn’t change the biological chemistry behind the process. It’s Grape Syrup that can really mess you up... lol
You know it.
Yuck...no beer. Whisky. Craft Bourbons, Scotch... Johnny Walker Black or one of the 20+ year old single malts.
connoisseurs...
lol... I think I got that. Any and all of it then?
Black Feather, Elijah Craig... yum.
Miller/Coors uses corn syrup
Bud uses rice syrup
Both are sugar that is devoured by yeast yielding CO2 and alcohol without adding flavor to the beer.
They both use barley malt sugars for flavor and alcohol content in all of their beers.
Yeast eating sugar is the basis for all alcoholic beverages. So Miller/Coors is correct. The Bud Light thing is a gimmick to fool ignorant consumers into favoring one over the other.
My fraternity bought Busch beer and kept it on tap 24/7. Hated it.
Because of Busch, I thought I hated beer in general.
Then someone bought me a St. Pauli Girl...
I don’t drink much beer any more, because it has a lot of carbs and is fattening. The main beer I drink is Miller Lite. Of the “almost” beers, I like it the best, and only Michelob Ultra has fewer carbs (but no taste).
Coors was the beer of choice in my youth.
Now, if I drink beer at all, it’s Rolling Rock,
just because I have some. When that’s gone,
we’re done with beer.
Connosewers and entremanures.
Know whatta mean, Verne?
Yeungling dark.......................
Went to the Coors brewery in Golden Colorado and took the tour in 1974.....................at 19..............
So? Budweiser uses rice. Blech. Not beer. A malt beverage at best.
Good stuff
I quit drinking water when I found out that fish screw in it.
Beer brewing cleans it up enough to drink...just as in olden days.
And as for beer...I quit drinking when they invented the funnel.
Corn syrup or not, I’ll still enjoy a Coors Light when I want my bottle of water to have a hint of flavor and carbonation.
LOL!.....................
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