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Perhaps the greatest marketing blunder in history?
Darwn Central ^ | 5/30/2015 | Elmo Zoneball

Posted on 05/30/2015 1:16:44 PM PDT by freedumb2003

This is apparently a graphic used by Microsoft to tout their forthcoming OS upgrade, "Windows 10." It's seems the braintrust in Microsoft's marketing department are a little weak on 20th century history, otherwise they'd have realized the phrase "One product family. One platform. One Store." sounds like is was ripped from the pages of a political propaganda manual.

Yes, the fools in Redmond have -- I give them the benefit of the doubt for now -- unwittingly paraphrased one of the most notorious political catchphrases of all time:

Ein Volk, ein Reich, ein Führer – "One People, One Empire, One Leader"

One of the Nazis' most-repeated political slogans was Ein Volk, ein Reich, ein Führer – "One People, One Empire, One Leader". Bendersky says the slogan "left an indelible mark on the minds of most Germans who lived through the Nazi years. It appeared on countless posters and in publications; it was heard constantly in radio broadcasts and speeches." The slogan emphasized the absolute control of the party over practically every sector of German society and culture – with the churches the most notable exception. Hitler's word was absolute, but he had a narrow range of interest – mostly involving diplomacy and the military – and so his subordinates interpreted his will to fit their own interests.[9]

http://en.wikipedia.org/wiki/F%C3%BChrer

(Excerpt) Read more at darwincentral.org ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: goodkeywords; marketing; microsoft; windows; windows10; windowspinglist
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To: JimSEA

It’s remarkable because it only exists in the minds of Apple Fan Bois.


21 posted on 05/30/2015 1:40:53 PM PDT by FredZarguna (It looks just like a Telefunken U-47 -- with leather.)
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To: freedumb2003

This is likely to create a furor.


22 posted on 05/30/2015 1:41:05 PM PDT by Ken H
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To: Ken H

That’s reich on target.


23 posted on 05/30/2015 1:43:32 PM PDT by LukeL
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To: Ken H

I see what you did there :)


24 posted on 05/30/2015 1:43:39 PM PDT by dp0622
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To: Ol' Dan Tucker
The campaign Coca Cola used to market Dasani in the UK was pretty disastrous.

What about when they changed their classic formula, then had to bring it back? They've made a bunch of goofy marketing decisions.

ie, What's the difference between Diet Coke and Coke Zero?

_____________________

"The main chemical difference between Coke Zero and Diet Coke is that Coke Zero has about half the aspartame but has more ace-k.

Confused anyone?

It’s a marketing thing – Coca Cola have manufactured a “diet” coke without using the word diet… which in their eyes will appeal to a different demographic (specifically men)."

http://www.diet-blog.com/05/coke_zero_confused_anyone.php

25 posted on 05/30/2015 1:47:21 PM PDT by ETL (ALL (most?) of the Obama-commie connections at my FR Home page: http://www.freerepublic.com/~etl/)
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To: freedumb2003

The Chevy “NoVa” ad campaign in Central America was a pretty epic fail.

No va = “no go” in spanish


26 posted on 05/30/2015 1:48:05 PM PDT by 2banana (My common ground with terrorists - they want to die for islam and we want to kill them)
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To: freedumb2003

Please do not think of this as criticism, but it is a C O I K issue; Clear Only If Known.

This may be an issue of passing interest to some few people, once someone tells them about it, but the percentage of people who will understand and appreciate this through free association is miniscule. Good luck with it.


27 posted on 05/30/2015 1:51:02 PM PDT by Crystal Palace East (90% of MSM is lies, except the National Enquirer, of course :))
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To: ETL

Zero seems sort of flat, Diet has more fizz. As far as flavor, Zero is closer to regular Coke. Didn’t know Zero was directed at men.


28 posted on 05/30/2015 1:51:02 PM PDT by RegulatorCountry
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To: freedumb2003

PS, my vote on worst marketing move is still New Coke, with Edsel close behind.


29 posted on 05/30/2015 1:51:03 PM PDT by Crystal Palace East (90% of MSM is lies, except the National Enquirer, of course :))
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To: freedumb2003
"Perhaps the greatest marketing blunder in history?"


30 posted on 05/30/2015 1:51:29 PM PDT by clearcarbon
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To: Ken H

I do notsee the connection.


31 posted on 05/30/2015 2:01:50 PM PDT by needmorePaine
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To: clearcarbon

The marketing plan was good, but the car sucked.


32 posted on 05/30/2015 2:01:53 PM PDT by Scooter100
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To: freedumb2003

The greatest marketing blunder in recent memory is the report that Coca-Cola is running a Queer “family” commercial. Great move, folks! Alienate 90% of your loyal customer base by seeking to woo 2% of the population.

(The guy who OK’d “New Coke” is now off the hook for “The Dumbest Coke Move Ever” award)


33 posted on 05/30/2015 2:03:56 PM PDT by BwanaNdege
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To: RegulatorCountry
Zero seems sort of flat, Diet has more fizz. As far as flavor, Zero is closer to regular Coke.

But how would anyone know what the difference was when seeing the 2 side by side on the shelf? Now they have a new goofy thing going on with large labeling on their 2L bottles reading "Family" and other such things, as opposed to "Coke", or "Coca Cola".

The Coca Cola “Share a Coke” campaign

... was inclined to buy the bottle and I don’t even like Coca-Cola

And check out their horribly designed/stupid website!

http://www.coca-colacompany.com/

34 posted on 05/30/2015 2:07:40 PM PDT by ETL (ALL (most?) of the Obama-commie connections at my FR Home page: http://www.freerepublic.com/~etl/)
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To: ETL
Coca Cola have manufactured a “diet” coke without using the word diet

I thought that was 'TAB'.

Got a 6 pak of Coke Life the other day. Not bad, but I'm sticking to the Pepsi sugar or Dr Pepper sugar instead of the Coke with half sugar and half stevia.

35 posted on 05/30/2015 2:08:07 PM PDT by PAR35
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To: PAR35

Aside from whether Coke’s products are good or bad, their marketing over the recent decade or two absolutely sucks.


36 posted on 05/30/2015 2:11:24 PM PDT by ETL (ALL (most?) of the Obama-commie connections at my FR Home page: http://www.freerepublic.com/~etl/)
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To: freedumb2003

you have a vivid imagination.....


37 posted on 05/30/2015 2:11:32 PM PDT by terycarl (COMMON SENSE PREVAILS OVERALL)
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To: freedumb2003
otherwise they'd have realized the phrase "One product family. One platform. One Store." sounds like is was ripped from the pages of a political propaganda manual.

Or, perhaps, it calls to mind "one Lord, one faith, one baptism," but I wouldn't expect a tech writer to necessarily be literate in the Bible.

Nor would I expect the marketroids at Microsoft to have deliberately evoked the epistle of Paul to the Ephesians, any more than obscure Nazi propaganda.

38 posted on 05/30/2015 2:12:32 PM PDT by RansomOttawa (tm)
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To: Scooter100
The marketing plan was good, but the car sucked.

I've been in the automotive business for many years....the Edsel was as good as any Mercury at the time, because that's basically what it was.

39 posted on 05/30/2015 2:14:48 PM PDT by terycarl (COMMON SENSE PREVAILS OVERALL)
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To: RansomOttawa
Or, what about Perry Como? "One man, one wife / one love through life /Memories are made of this"?
40 posted on 05/30/2015 2:15:00 PM PDT by RansomOttawa (tm)
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