The Chevy “NoVa” ad campaign in Central America was a pretty epic fail.
No va = “no go” in spanish
I don’t speak Spanish much, but from what I can tell, nova in Spanish means exactly what it means in English, an exploding or “new” star.
That's the same company than named a car the "Citation", the word that you often see at the top of a traffic ticket.
But in fairness, Edsel also used that name for one of their models. And as we all know, that was a great success story.