[terycarl]

The marketing plan was good, but the car sucked.

I've been in the automotive business for many years....the Edsel was as good as any Mercury at the time, because that's basically what it was.

[Scooter100]

It was a re-skinned Ford and named after Henry Ford's only son, Edsel, who had been dead 10 years before the car was introduced.

The car was an ugly duckling with that "horse-collar" front end which failed to excite anyone, even after their largest and most expensive ad campaign up to that point.

Perhaps there is a curse on naming a product after a family member. Steve Job's failed "Lisa" comes to mind. Although the "Oh Henry" candy bar is still around.