[Scooter100]

It was a re-skinned Ford and named after Henry Ford's only son, Edsel, who had been dead 10 years before the car was introduced.

The car was an ugly duckling with that "horse-collar" front end which failed to excite anyone, even after their largest and most expensive ad campaign up to that point.

Perhaps there is a curse on naming a product after a family member. Steve Job's failed "Lisa" comes to mind. Although the "Oh Henry" candy bar is still around.

[Still Thinking]

Little Debbie and Mercedes both have done OK.