[ETL]

The campaign Coca Cola used to market Dasani in the UK was pretty disastrous.

What about when they changed their classic formula, then had to bring it back? They've made a bunch of goofy marketing decisions.

ie, What's the difference between Diet Coke and Coke Zero?

_____________________

"The main chemical difference between Coke Zero and Diet Coke is that Coke Zero has about half the aspartame but has more ace-k.

Confused anyone?

It’s a marketing thing – Coca Cola have manufactured a “diet” coke without using the word diet… which in their eyes will appeal to a different demographic (specifically men)."

http://www.diet-blog.com/05/coke_zero_confused_anyone.php

[RegulatorCountry]

Zero seems sort of flat, Diet has more fizz. As far as flavor, Zero is closer to regular Coke. Didn’t know Zero was directed at men.

[PAR35]

Coca Cola have manufactured a “diet” coke without using the word diet

I thought that was 'TAB'.

Got a 6 pak of Coke Life the other day. Not bad, but I'm sticking to the Pepsi sugar or Dr Pepper sugar instead of the Coke with half sugar and half stevia.