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Cracker Barrel follows Bud Light off the DEI cliff
American Thinker ^ | 22 Aug, 2025 | Lewis Dovland

Posted on 08/22/2025 4:32:32 AM PDT by MtnClimber

Cracker Barrel (“CB”) recently announced with great pride (pun intended) that they have become woke and are implementing customer-facing DEI throughout their restaurant chain, a project that has been in the works for about a year. Proving once more that idealistic leftists are oblivious to anything remotely involving sanity.

The Left never seems to learn. Their DEI agenda is so important that they willingly crater their own businesses. Even Left-leaning news channels and their famous anchors have learned that they are not immune to this effect. I have doubts about the success of this new direction, for a couple of reasons.

1) Woke people who pretend to live healthy lives don't eat there anyway -- you know, because of the biscuits, gravy, fried chicken, calories, fat, etc., where just one glass of sweet tea likely has more calories than they consume in a day. Somehow CB thinks taking the "country" out of Cracker Barrel, removing the old white dude and his barrel from the logo, and making the decor look like a latte cafe will entice them in. (I have a bridge to sell you).

2) Their loyal fans, including me, have no interest in overall DEI wokeness when it is an in-your-face action. Hire whoever you wish, as I don’t care about the proclivities of my server or the cook, so no problem there. But I do care about the thinking of leaders who believe this is a good direction to pursue as a business. I admit I limit my meals there to no more than one per quarter just because I get three days’ worth of calories in one very delicious meal.

CB will lose a big part of their base while not recouping that volume with new customers from the woke mob.

(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Society
KEYWORDS: budlight; crackerbarrel; dei; getwokegobroke; homosexualagenda; juliefelssmasino; leftism; lgbt; lgbtq; romans1; trans; transgender; woke

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To: SaveFerris; gundog; Kenny Bania; SunkenCiv; Gamecock
Kramerica Barrel? The restaurant where you make your own crackers!


61 posted on 08/22/2025 7:45:39 AM PDT by Larry Lucido
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To: SaveFerris

And they are going to add duck to the menu, flown in fresh from Newfoundland. Very succulent!


62 posted on 08/22/2025 7:48:18 AM PDT by Larry Lucido
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To: Larry Lucido

He works hard for the money!

No, he takes the morning train 🎶🎶🎶


63 posted on 08/22/2025 7:49:27 AM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: Larry Lucido

That could result in a saltine batter, ree. See, I went a different way. /crickets


64 posted on 08/22/2025 7:49:39 AM PDT by SunkenCiv (NeverTrumpin' -- it's not just for DNC shills anymore -- oh, wait, yeah it is.)
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To: MtnClimber

65 posted on 08/22/2025 7:50:02 AM PDT by Allegra (Thank you for your attention to this matter. )
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To: IllumiNaughtyByNature
Are they really doing DEI sh*t or did they just change the look/logo? I’m not a fan of the new logo, but hadn’t heard of DEI things.

See the top photo in post #52.

66 posted on 08/22/2025 7:52:56 AM PDT by MtnClimber (For photos of scenery, wildlife and climbing, click on my screen name for my FR home page.)
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To: MtnClimber

So, if the food sucks, and now the ambiance is gone, what is the value proposition in going to Cracker Barrel?


67 posted on 08/22/2025 7:55:07 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: MtnClimber

68 posted on 08/22/2025 7:57:52 AM PDT by grey_whiskers (The opinions are solely those of the author and are subject to change without notice.)
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To: grey_whiskers

ROTFLOL 🤣🤣🤣


69 posted on 08/22/2025 7:58:39 AM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: dfwgator

(So, if the food sucks, and now the ambiance is gone, what is the value proposition in going to Cracker Barrel?)

LOVED the gift shop - it was cool

My pastor and I are there about 4 months ago

I enjoyed looking at the merchandise

Restaurant still had the old decor

NO GAY PRIDE PARADE rockers out
front either - Thank God


70 posted on 08/22/2025 8:02:38 AM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
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To: MtnClimber

The way to fix this is simple: re-do their logo again, but add a bunch of folksy, Norman Rockwell type art to surround it. Go heavy on the country Americana.

And purge everyone associated with the first logo change.


71 posted on 08/22/2025 8:27:02 AM PDT by yefragetuwrabrumuy (If you see "Acheta" protein in a product, know that it has been adulterated with insect protein)
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To: MtnClimber

I eat there occasionally for the nostalgia factor. Take that away and there is no reason to go.

I think I will go to the one here today after work before they screw it up. May be my last chance.


72 posted on 08/22/2025 8:47:08 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: MarlonRando

Exactly, they are driving off the people that like it to chase after “new” customers who will never come.

+1 Death watch


73 posted on 08/22/2025 8:48:47 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: packrat35

Exactly, they are driving off the people that like it to chase after “new” customers who will never come.


The Dixie Chick Effect


74 posted on 08/22/2025 8:49:26 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: Da Coyote

Another female CEO killing a company, how many times have we seen this before?

Anyone remember Carli Fiorina?


75 posted on 08/22/2025 8:50:13 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: DoodleBob

The new look is so bland and sterile, I would rather look at blank walls that that new look.


76 posted on 08/22/2025 8:53:17 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: Codeflier

People like you are not going to keep them in business. We hate it cause the new look sucks to us. It is boring and sterile.

You are free to like what you want and I am not attacking you for it, but I guarantee, if this goes through, the company will be dead in less than 5 years.


77 posted on 08/22/2025 8:55:27 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: newfreep

Add Carli Fiorani to that list.


78 posted on 08/22/2025 9:00:17 AM PDT by packrat35 (Pureblood! No clot shot for me!)
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To: MtnClimber
They used to have good beef stew with cornbread, they discontinued it. Then they had good bbq pulled pork and discontinued that. Had the fried chicken fingers recently. The batter had a ton of onion powder that overwhelmed all the natural flavor plus they've done something to mess up the hashbrown casserole. The store was 90 percent Halloween stuff that doesn't interest me.
Won't be going back.
79 posted on 08/22/2025 9:05:55 AM PDT by Aquamarine (“Be excited about the future of our country. Be excited.” - Donald Trump)
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To: packrat35

An absolutely BIG yes on Carly Fiorina!


80 posted on 08/22/2025 9:37:52 AM PDT by newfreep ("There is no race problem...just a problem race")
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