Why A Naked Bike Ride? Every day we are bombarded with countless messages demanding our obedience to the corporate dictates of a consumption dependent society. Little regard is paid to the future of our planet and generations left with a legacy of waste and environmental contamination. How many countless times each day do our media masters spin the same message: Unless you buy this, you are not worthy. Unless you look like this you should be ashamed. By cruising naked down the spending frenzy capitals of the world, we are saying.NO! ...a fancy new car is not a mark of...