The fact is, " Arness" and John Wayne could entertain us without sex, vulgarity or extreme visual violence. They still helped us to use imagination. Westerns today depend on sex, vulgarity and extreme visual violence for viewers to tune in or pay for a ticket. Encore Western Channel and TV Land still play reruns of the "Gunsmoke" series. On the official James Arness website, Jim was extremely pleased that it was still running.