TYPOGRAPHY CAN subtly or boldly define a company, product, or person. Whether it is Best Buy's big, bold, screaming signs or the sweet, elegant script on a wine label, the type talks to us, the reader. The logos of the presidential candidates are no exception. Clinton The Hillary type palette is far from fresh and colorful; it is begging for legitimacy instead of demanding respect. It projects recycled establishment. The type has a tired feeling, as if the ink has been soaking into the page too long. The Hillary logo has the look of an '80s newspaper layout or an...
