For Fox News, Ad-Sales Market Isn't Fair, Balanced Despite Ratings Lead, Network Has Hard Time Winning Top Rates for Its Shows By JULIA ANGWIN Staff Reporter of THE WALL STREET JOURNAL May 20, 2004; Page A1 NEW YORK -- Paul Rittenberg, head of advertising sales for the Fox News Channel, got on the phone recently to counter a lowball offer. Chrysler wanted to buy nearly $2 million of commercials -- but at a cut-rate price of $8 per thousand viewers. Mr. Rittenberg pushed for $11.98, almost a dollar below his original asking price. Chrysler turned him down. As he hung...