<p>Jesse Ventura will be the host of a talk show on MSNBC this year, sources close to the deal confirmed Tuesday, but he faces a challenge that might be as tough as his run for governor.</p>
<p>MSNBC started in 1996 with great promise, primarily because it could use the resources of NBC News. But the cable network has struggled to find an identity and an audience. In the first two weeks of January, it averaged 397,000 nationwide viewers during prime time, well behind Fox News' 1.3 million and CNN's 941,000.</p>