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Keyword: suvmonster

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  • Lawyers gone wacky

    02/07/2005 11:04:59 AM PST · by FlyLow · 3 replies · 419+ views
    JWR ^ | 2-7-05 | Collin Levey
    America's state attorneys general were getting in touch with their wacky side this week. That is, assuming the comedy of their new campaign for SUV safety is, er, intentional. It's certainly one of the most bizarre public-safety efforts ever. The AGs of Connecticut, Florida, Iowa and Vermont helped launch the $30 million ad campaign at the Central Park Zoo on Monday — and its key feature debuted on the Today Show next to a befuddled Katie Couric. "Esuvee," a truck-faced furry monster, is somehow supposed to scare teenage drivers about the dangers of SUVs. "The yearlong national consumer education campaign...