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  • Starbucks to introduce instant coffee [not satire]

    02/13/2009 6:43:46 AM PST · by Mike Fieschko · 27 replies · 567+ views
    Triangle Business Journal ^ | Friday, February 13, 2009, 6:32am EST | Greg Lamm
    Don't have time to wait for a latte or a pot of drip to brew? Starbucks Corp. says it has an answer: instant coffee. The Seattle-based coffee retailer (Nasdaq: SBUX) plans to unveil an instant coffee product next week. In a memo sent to Starbucks employees Thursday, Vivek Varma, Starbucks senior vice president of public affairs, said the product could be in stores by Feb. 18. Varma said this won't be your father's instant coffee. She said Starbucks has developed technology to "absolutely replicate the taste of Starbucks coffee in an instant form." Starbucks has been working on the project...