My thanks to @girlygeekdom on Twitter for highlighting what must be the most surreal Internet marketing plan ever - British girl band the Sugababes are being used to promote Windows 7. There is a website called 'sugababeslovewindows7' to announce it. I'm as flummoxed as anyone by this. Let's take to one side the fact that I'm a 44 year old man and not at all in the Sugababes' market - what exactly is this trying to say about the brand? That it's easy to use? OK, check - but surely it's no longer acceptable to dismiss young females as incapable...
