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Keyword: spotandshare

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  • Ad watchdog rules: Objectification of women is okay, but not the lack of a seatbelt

    07/09/2010 3:13:09 PM PDT · by smokingfrog · 16 replies
    mUmBRELLA ^ | July 9, 2010 | unattributed
    The Brut ad features three men ogling a woman in a bikini before concluding with the message: “Brut Code #85 Spot & share”. The video has been labelled as sexist by commentators. One complaint to the Advertising Standardas Board said: I am in the obvious target audience of men aged 18-30 and am still disgusted at the lack of decency shown by any of the characters in the commercial and the lack of consideration shown by the advertisers themselves. The suggestion that women desire to be and deserve nothing more than to be gawked at as they walk down the...