When the company behind the New Gay Fuel energy drink started marketing its product, many believed it must be a joke, a parody, an urban legend. But it's not. Gay Fuel is a mixture of red currant juice, B vitamins, and a secret blend of sexual stimulant herbs – though the ingredients are listed as water, sugar, acidifying agent, citric acid, taurine, elderberry juice from concentrate, flavors, antioxidant: ascorbic acid, caffeine, carbon dioxide, guarana extract, lapacho extract, marapuama extract, damiana extract, ginseng, vitamins, niacin, pantothenic acid, vitamin B and vitamin B12. The can is an opalescent white and the drink...