Hillary Clinton would have been well-served if her publisher, Simon & Schuster, had hired a few political consultants, some Carvilles or Begalas, to direct the company's marketing campaign on behalf her latest book, Living History. Despite reports of record first-day sales, the publisher mismanaged a crucial event in Hillary's political career, and she will be forced to pay for its errors with even less credibility in the future than she started with. The first and biggest mistake from a political perspective was allowing -- even encouraging -- expectations for the book to grow out of control. An $8 million book...