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Motorola's chief executive has admitted that the company may have got it wrong with the recently released, iTunes-compatible ROKR phone. Ed Zander was responding to news that the number of people returning the phone is six times higher than normal according to American Technology Report. 'We got off to a little bit of a rough start,' Zander said. 'People were looking for an iPod and that's not what it is. We may have missed the marketing message there.' He acknowledged that Motorola has failed to explain that the phone stores fewer songs than even the smallest iPod, but sells for...

Apple's New Play: iTunes Phone, Tiny iPod Patrick Seitz 2 hours, 46 minutes ago With the Christmas shopping season near, Apple Computer on Wednesday introduced a new line of iPod music players -- including its first music phone -- that it hopes will top many holiday wish lists. At a press event in San Francisco, Apple (NasdaqNM:AAPL - News) Chief Executive Steve Jobs unveiled a super slim device called the iPod Nano, which will replace the iPod Mini. He also showed off the much-anticipated iTunes phone, a joint effort with Motorola (NYSE:MOT - News) and Cingular Wireless. "It's critical for...