Selling Homosexuality by Matt Kaufman You generally know an ad campaign when you see it, and you don't take it seriously. You may buy Pepsi, but you don't really believe drinking it makes you cool because Britney Spears pitches it. But you may not recognize an ad campaign so easily when it's not relegated to paid 30-second spots. Or when the product being sold isn't a soft drink, but an idea, or an attitude, or a worldview. Which brings us to a fascinating article in the Regent University Law Review. In an issue analyzing various aspects of gay activism, one...