(Info derived from linked article) Sunderland "reality" show was preplanned before Abby's misadventure: Adventures in Sunderland (Reality TV Show) Distribution Rights: Magnetic Entertainment Exec Producer: Magnetic Entertainment "A family oriented Adventure show, based on the Sunderland Family of Thousand Oaks, CA. We follow the family in their day-to-day lives as shipbuilder Laurence Sunderland and mother/teacher Marianne try to balance work and family." http://www.magneticent.com/html/projects.htm "Magnetic Entertainment" is the sponsor of the ill-fated voyage. (pdf list of sponsors) http://abbysunderland.com/images/sponsors/abby_sponsorship.pdf
