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Keyword: presidencyforsale

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  • TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play

    02/26/2026 12:31:10 PM PST · by nickcarraway · 4 replies
    The Hollywood Reporter ^ | February 26, 2026 | Alex Weprin
    "I wanna be clear about something: We will not profit from the White House event independently. We will not be making money on America's 250th anniversary," TKO president and COO Mark Shapiro said.As the UFC continues its planning for its blockbuster UFC bout at the White House in June, parent company TKO is warning investors that it is a one-time event that will likely cost it tens of millions of dollars … and that’s just fine. On TKO’s earnings call Wednesday, president and COO Mark Shapiro told Wall Street analysts that the White House event, currently slated for June...