NY Times headquarters Investors are increasing their bets that the slumping New York Times stock, which has plunged 25 percent in the past year, won't bounce back anytime soon. Short sellers, who profit when a stock's price falls, increased their positions to 14.6 million shares in April. Short sellers held 14 million shares in March and just 6.4 million shares last April. The blossoming short selling in Times stock is a key sign that investors feel the newspaper titan and its boss, Arthur "Pinch" Sulzberger, Jr., have done little to quell stockholder unrest that cropped up at its mid-April...